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Versiya Lab Academy
RU

Korean perm training with a teacher from Seoul

150,000 ₽ · waiting list 5,000 ₽

The next course is in spring 2027 in Moscow, 10 places. The exact date will be announced in February.

Hong Jihoon demonstrates the technique on a live model; Oksana Prisyazhnaya shows how it is adapted to Slavic hair. A Beati solutions kit, practice on your own model and a month of work reviews are included in the price.

Hong Jihoon at a seminar in Seoul

Spring 2027 with Hong Jihoon

In spring clients come in for curls for the summer. A spring course means the Korean technique is already in your hands when the season starts.

Hong Jihoon is ready to fly to Moscow in spring 2027. The exact date will be announced in February. People on the waiting list will hear it first.

Waiting list - 5,000 ₽. It holds your place and the 150,000 ₽ price and counts towards the deposit. If the date does not suit you or the group is not formed, it is refunded in full.

Upcoming courses and trips

All courses and trips

Moscow, spring 2027

150,000 ₽

When
Spring 2027, the date will be announced in February
Where
Moscow; we send the exact address after booking
Who teaches
Hong Jihoon, teacher. Organised by Oksana Prisyazhnaya
How many days
One day, group of 10
What is included
A full day with Hong Jihoon and Oksana Prisyazhnaya, with interpreting. A Beati solutions kit for practice. Practice on your own model in the studio or online, at no extra cost. Reviews of your work for a month after the course. A Versiya Lab certificate of participation. Solutions and the machine after the course - through Versiya Lab
Flights and accommodation
Paid separately. We help out-of-town participants find a hotel nearby
Deposit and refunds
Waiting list 5,000 ₽ under a contract with Veyleks LLC, counted towards the deposit. Once the date is announced in February, the deposit is 60,000 ₽ and the balance is paid under the contract. The waiting list fee and the deposit are refunded in full if the group is not formed or you cancel before the date is announced; after the date is announced, minus the actual costs of organising the day.
Waiting list
5,000 ₽: holds your place and the 150,000 ₽ price, counts towards the deposit
Join the waiting list

Seoul, January 2027

US$7,900

When
January 2027, enrolment open
Where
Seoul, MASSTIGE HAIR Academy
Who teaches
Hong Jihoon, teacher. Organised by Oksana Prisyazhnaya
How many days
Small group of up to 3 hairdressers, three days
What is included
Three days of training with Hong Jihoon at MASSTIGE HAIR Academy. A small group of up to 3 hairdressers. English interpreting. Perm solutions and materials. A MASSTIGE HAIR Academy certificate
Flights and accommodation
Extra; the participant pays for them
Deposit and refunds
Fill in the application: it opens in Telegram, WhatsApp or your email with a ready-made text. We will reply with the contract and the booking terms.
Waiting list
Not needed: booking opens once the group forms
Programme and terms

Haircuts in Seoul, April 2027

190 · 000 ₽ for one day

When
April 2027, dates set once the group is full
Where
Seoul, MASSTIGE HAIR Academy
Who teaches
Hong Jihoon, teacher. Organised by Oksana Prisyazhnaya
How many days
One or two days at MASSTIGE HAIR Academy
What is included
Interpreting into Russian and accompaniment by Oksana Prisyazhnaya
Flights and accommodation
Extra; the participant pays for them
Deposit and refunds
Message us and we will send the programme and the booking terms
Waiting list
Not needed: booking opens once the group forms
Programme and terms

Who this day is for

A stylist who already does perms

Wants the Korean result - a soft wave after washing - with solutions that work on Slavic hair, not just in photos from Seoul.

A salon owner

Looking for a service priced at 18,000-39,000 ₽ that almost no one in the city offers, and for a stylist who can learn it in a day.

Someone opening their own studio

Wants one strong service instead of ten ordinary ones. After the course, the machine and solutions come through Versiya Lab, with no supplier hunting.

How this course came about

Told by Oksana Prisyazhnaya, founder of Versiya Lab.

Hong Jihoon with students at a MASSTIGE HAIR Academy seminarOksana Prisyazhnaya and Hong Jihoon at the mannequin during one-to-one trainingMASSTIGE HAIR Academy certificate No. 344 issued to Oksana Prisyazhnaya
March 2026
Seoul, MASSTIGE HAIR Academy. A group of Korean stylists at Hong Jihoon's seminar on restorative Korean digital perm. Certificate No. 344.
Moscow, spring
The first procedures in the studio. There was a wave, but not the one I had seen at the academy. I started looking for the reason.
A Korean client
The same technique, the same solutions - and a result exactly like in Seoul. It became clear: the method had to be adapted to our hair, not replaced.
August 2026
One-to-one training with Hong Jihoon: we fine-tuned the digital perm for Slavic hair and covered root volume, cold perm and six winding methods.
Now
A procedure clients book at 18,000-39,000 ₽. In spring 2027 Hong Jihoon will fly to Moscow to show it to you in person.
winding on a mannequin · Seoul, 2026
The entrance to MASSTIGE HAIR Academy in Seoul
Seoul · the academy entrance
Going through the technique in the academy classroom
going through the technique in the classroom
A demonstration on a live model at the academy
demonstration on a live model
Solution, temperature and timing chosen for the hair
solution · temperature · time

Why learn this

Almost no one in the city offers this

A Korean machine, Beati solutions and adaptation to Slavic hair - we have not come across another place in Moscow that brings all three together.

A high price per service

One procedure costs 18,000-39,000 ₽, 30,000 ₽ on average. Ten clients a month bring in about 300,000 ₽ in revenue.

A new service or a new profession

For a stylist - an extra service in their own studio. For a beginner - a profession that lets you open a studio and earn with your hands.

Done by hand, not by AI

A perm cannot be generated and cannot be ordered online. In the age of AI, this is work that stays with people.

What this technique changes in your price list

the course pays for itself in 5 procedures

300,000 ₽

revenue a month

Bob - 18,000 ₽, below the waist - 39,000 ₽

The wave lasts up to 6 months - clients come back for a touch-up on their own.

The arithmetic, plainly. The course is 150,000 ₽: at an average price of 30,000 ₽ per service, that is the revenue from about five procedures. The machine and the solutions are a separate investment, and I will not pretend otherwise. We work out the full break-even point at the consultation, in numbers, before you pay.

Programme of the day

Times are approximate; participants will receive the exact schedule
TimeWhat happens
10:00Hair diagnosis and a test strand: the signs the teacher uses to choose the solution and the timing
11:00Winding: Hong Jihoon demonstrates on a live model, you repeat straight away on your own mannequin
13:00Working with Beati solutions: application, processing time, neutralising with collagen
14:00Lunch
15:00The machine: temperature 60-120 °C, timing, checking the result
16:00Adapting to Slavic hair: what Oksana changed after Seoul and why
17:30The model's result, aftercare, questions and answers, handing out the solution kits
afterPractice on your own model in the studio or online, and a month of work reviews

Korean haircuts with Hong Jihoon - in Seoul, April 2027

Teacher and organiser

Hong Jihoon at a seminar in Seoul

Hong Jihoon

Creative Technical Director, MASSTIGE HAIR Academy (Seoul)

Head of the MASSTIGE HAIR salon, 30 years of practice. Author of the books "Hong Jihoon's Jewel Hairstyles" and "My Hair Color Style". Salon Fit System course. The first to teach Zone & Section in Korea.

Read more about the teacher
Oksana Prisyazhnaya

Oksana Prisyazhnaya

Founder of Versiya Lab Academy, training organizer

Two years of searching and two months of preparation, then training in Korea and the opening of the studio. Trained with Hong Jihoon in Seoul in March and August 2026 (certificate No. 344, one-to-one training). Does perms for clients of her studio in Moscow.

Read more about the organizer

Work from the Versiya Lab studio

The photos and the video show clients of the studio, not course students. Client reviews are public on Yandex Maps and Avito. These are reviews of the procedure, not of the course: the course with Hong Jihoon is running in Moscow for the first time.

Studio client reviews on Yandex Maps

Asian hair, a difficult request - volume without "perfect" curls
Asian hair, a difficult request - volume without "perfect" curls
Short length, straight fine hair
Short length, straight fine hair
video · one take, no cuts
Korean perm in Moscow - Versiya Lab studio

What you get

  • A full day with Hong Jihoon and Oksana Prisyazhnaya, with interpreting
  • A Beati solutions kit for practice
  • Practice on your own model in the studio or online, at no extra cost
  • Reviews of your work for a month after the course
  • A Versiya Lab certificate of participation
  • Solutions and the machine after the course - through Versiya Lab

There are no student reviews yet: this is the first course with Hong Jihoon in Moscow. We would rather say so honestly than make them up.

Spring 2027 · Moscow
150,000 ₽

Waiting list 5,000 ₽ under a contract with Veyleks LLC, counted towards the deposit. Once the date is announced in February, the deposit is 60,000 ₽ and the balance is paid under the contract. The waiting list fee and the deposit are refunded in full if the group is not formed or you cancel before the date is announced; after the date is announced, minus the actual costs of organising the day.

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How it works

  1. You write

    On Telegram or WhatsApp. In 15 minutes we work out whether the course suits you.

  2. Waiting list

    5,000 ₽ under a contract with Veyleks LLC. In February we announce the date, and you are the first to pay the 60,000 ₽ deposit. If the group is not formed, it is refunded in full.

  3. The course day

    In Moscow; we send the address after booking. Hong Jihoon demonstrates the Korean technique on a live model, Oksana Prisyazhnaya explains how it is adapted to Slavic hair.

  4. After the course

    Practice on a model with the solutions kit included in the price, reviews of your work for a month, a Versiya Lab certificate; solutions and the machine - through Versiya Lab.

About the date. The course takes place in spring 2027. Hong Jihoon flies in from Seoul for a full group of ten. The exact date will be announced in February: people on the waiting list will hear it first. Why the training is in person only (article in Russian)

Terms

Certificate

A Versiya Lab certificate of participation naming the technique and the teachers.

Where it takes place

Moscow; the exact address is sent to participants after booking. Starts at 10:00 and ends at about 18:00. We will help out-of-town participants find a hotel nearby.

If you are coming from another city or country

The masterclass takes place in Moscow; we send the exact address after booking and help you find a hotel nearby. Practice on your own model takes place separately, on another day, one-to-one with Oksana Prisyazhnaya: it can be scheduled for the day after the course, so that one trip is enough, or done online by video if you already have a machine. You receive the solutions kit for practice at the end of the day. Work reviews are done from photos and videos, wherever you are. The teaching is in Korean with interpreting into Russian.

Questions about Korean perm training

Did not find your question? Write to us and we will answer ourselves - no managers, no scripts.

Message us

How much does Korean perm training cost?

The course is one day for 10 participants and costs 150,000 ₽. It is taught by Hong Jihoon and Oksana Prisyazhnaya together; the solutions kit for practice is included in the price. Spring 2027 intake: a 5,000 ₽ waiting list, and a 60,000 ₽ deposit once the date is announced in February. If the group is not formed, the deposit is refunded in full.

When will the exact date be known?

In February 2027. People on the waiting list will get it first and will have time to pay the deposit before open sales.

Where does the training take place?

In Moscow; the exact address is sent to participants after booking. The course is in person, there is no online version: a machine technique cannot be taught by video.

Where can I learn the Korean perm?

The academy runs Korean perm courses in two formats. In Moscow: one day in spring 2027, the date will be announced in February, 10 places, 150,000 ₽. In Seoul: three days with Hong Jihoon at MASSTIGE HAIR Academy in January 2027, in a small group of up to 3, US$7,900 per participant, flights and accommodation extra. The training is in person only. How to choose a course and what to check before paying is covered in Where to learn Korean perm; all programmes are on the Courses and trips page.

Is this a bio perm?

In Moscow, that is the common name for a perm done with Korean solutions. It is done in two ways: cold, without a machine, and digital, with heat from a machine. The course teaches the digital perm with Beati solutions.

Do I need experience with perms?

You need basic hairdressing skills: you know how to work with hair, and the Korean technique is what the course gives you. Experience with chemical perms helps but is not required.

I am not a stylist. Is the course for me?

The course is designed for people with basic hairdressing skills. If you are not a hairdresser but are opening a studio and plan to work in it yourself, write to us before booking and we will work out where to start.

Why does the course cost 150,000 ₽?

Because you work with your own hands, with a teacher from Seoul. The amount covers a full day with Hong Jihoon and Oksana Prisyazhnaya, with interpreting, a Beati solutions kit for practice, practice on your own model in the studio or online at no extra cost, reviews of your work for a month after the course and a Versiya Lab certificate of participation.

What if I cannot get it right?

Practice on your own model and the solutions kit for it are included in the price. For a month after the course we review your work from photos and videos. Cases where the procedure should be declined are covered on the course.

Do I need my own machine?

A machine is provided at the course. You can buy your own for 520,000 ₽; delivery from the Republic of Korea is paid separately as incurred: equipment, solutions.

What document will I receive?

A Versiya Lab certificate of participation. The masterclass is not an educational programme.

Why should I trust the certificate?

You should not. Check it: MASSTIGE HAIR Academy, Seoul, certificate No. 344 issued to Oksana Prisyazhnaya and signed by Hong Jihoon; the scan is on the page of Oksana Prisyazhnaya. We are all for checking any teacher - that is where the profession begins.

What if the group is not formed?

The waiting list fee and the deposit are refunded in full.

What do I need to bring?

Nothing. Every participant works on their own mannequin; mannequins and all winding tools are provided.

I am not from Moscow.

The course takes place in Moscow and lasts one day. Practice on a model can be scheduled for the day after the course, so that one trip is enough. We will help you find a hotel nearby.

How Korea trains perm specialists

A licence, years of salon practice and a separate teaching qualification: how hairdressers in Korea become perm specialists and who teaches there.

«How hairdressers become perm specialists in Korea: licence and cost»

Useful reading

All articles

Let us start with a conversation

Tell me who you are and what you want: a new service for your price list or your own studio. I will tell you whether the course suits you and explain the booking terms. That stays with you even if you decide to study elsewhere.

Write directly

I reply myself - no managers and no scripts.

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